Understand the business goals; where you came from, and where you are looking to go. While also seeing if there is any previous context to parallel programs or historical efforts where relavent learnings will help steer us to a quicker turnaround and recommendation.

Analyze any existing products, services, or platforms that can be leveraged for the new project. Evaluate the existing technology stack, tools, and development platforms.

Research the trends in web or app development, including design standards, features, user experience expectations, and new technologies. Analyze competitors' websites or apps to understand their strengths and weaknesses, and identify opportunities for differentiation. Understand the demographics, preferences, behaviors, and needs of the target audience. This will shape the project’s design, functionality, and user experience.

Identify key stakeholders, including users, clients, developers, and investors, and assess their needs, expectations, and influence on the project.

Assess the organization's current capabilities, including resources, technical skills, team expertise, budget, and available technology. What does the team excel at, and where are the gaps. Look at Political, Economic, Social, and Technological factors that could influence the project.